I have been designing digital interfaces and leading creative teams in the technology/entertainment field for over 15 years. My approach combines business strategy, research, and hands-on design skills to develop user-focused, innovative solutions. I like researching products, analyzing behaviors, creating usable interfaces, and improving people’s lives with design. I am most excited about creating design that influences new behaviors.
On my off-work time, I am with my family, traveling, trips to the beach, and experimenting with food recipes.
I’m always interested in new projects and opportunities. If you think there’s something I can help with, please free free to email me.
User-Centered Design
My primary focus as a designer is to understand the users, their needs, behaviors, and goals. Conduct user research, gather insights, and empathize with the target audience to inform design decisions. Advocate for the user throughout the design process and ensure the product is intuitive, usable, and delightful for them.
Design Thinking
Apply design thinking principles to approach problem-solving creatively. Embrace a human-centered mindset, explore multiple solutions, and iterate through prototyping and testing to arrive at the best design solutions. Use methods like brainstorming, ideation, and iteration to foster innovation and generate ideas.
Interaction Design
Design intuitive and seamless interactions between users and digital products. Focus on creating clear and efficient user flows, mapping out information architecture, defining interaction patterns, and designing effective user interfaces. Consider user feedback, usability testing, and industry best practices to optimize the user experience.
Visual Design
Create visually appealing and engaging interfaces that align with the product's brand and target audience. Consider typography, color theory, iconography, and layout principles to craft a consistent and visually pleasing user interface. Ensure visual hierarchy, readability, and accessibility to enhance user engagement and comprehension.
Prototyping and Testing
Use prototyping tools and techniques to create interactive prototypes for testing and validation. Iterate and refine designs based on user feedback and usability testing results. Incorporate feedback early and often in the design process to mitigate potential issues and improve the final product.
Collaboration and Communication
Collaborate effectively with cross-functional teams, including developers, engineers, marketers, and stakeholders. Clearly communicate design decisions, rationale, and requirements to ensure alignment and understanding. Foster a collaborative and inclusive environment to leverage diverse perspectives and insights.
Business and Market Understanding
Have a solid understanding of the business goals, market dynamics, and competitive landscape. Consider market trends, user preferences, and business constraints while designing the product. Balance user needs with business objectives to create a viable and successful product.
Accessibility and Inclusivity
Consider accessibility guidelines and ensure the digital product is usable by people with disabilities. Design inclusive experiences that cater to a diverse range of users and account for different contexts and needs.
Continuous Learning and Improvement
Stay up to date with the latest design trends, tools, and technologies. Continuously learn and evolve my skills to adapt to changing user needs and technological advancements. Seek feedback, reflect on the design choices, and strive for continuous improvement in my design practice.